There are two general settings in which a particular sport or game is played. It could be done indoors or outdoors. Bowling, for example, is played indoors with a ten-pin strategically arranged about a few meters from the player who stands directly on a lane and ready to strike it with a round urethane ball placed on the thumb, middle and ring finger respectively. The primary objective of the sport is to knock down all pins in a strike.
Likewise, its counterpart, the lawn bowls is played outdoors. The primary objective of the game is to roll biased balls so that they stop close to a smaller ball called a “jack” or “kitty.” The setting of the game is on a bowling green or a green lawn which may be plain or flat for flat green bowls or on an uneven or convex field for crown green balls.
To successfully play the game, coaches and players need some special materials and equipment which are not directly displayed or sold in retail stores, malls or supermarkets around the country. The only way to acquire them is through online transactions. To better understand this process, take a good look at how online marketing makes it possible for a team to purchase what they need.
A business website
Online sellers and retailers usually build a website for their customers. In the case of lawn bowls, materials or equipment used in the sport are individually taken quality images or pictures and uploaded into the website along with the price, shipping fees and similar product descriptions that will guide the customers as they shop for what they need online.
Desktop, laptop or mobile transactions
Anyone who has the availability of these technologies plus a WiFi or a stable internet connection can place an order on any lawn bowls equipment or materials needed like jerseys or shoes for the game. The following steps should be followed in doing a lawn bowls transaction:
- Responding to online ads – if you are online, pop-up ads and push notifications to appear on your screens awaiting to be either ignored or clicked instantly by users. Clicking an ad redirects you to a website offering certain products or services.
- When looking to buy your lawn bowl accessories or purchasing the best lawn bowl shoes make sure you buy the premium brands.
- Signing up or creating an account – being interested in a product or service requires you to create an account by giving a few personal information like a username and a password that is sync to an email for recovery purposes.
- Logging in and out – using your username and your encrypted password, you are brought to a website, like in this case, an address where you can find a wide variety of special products and equipment for lawn bowling. If you are not yet ready to make a purchase, you could log out of the site and do something else.
- Browsing and surfing the web – in the case when you find sports equipment attractive and interesting, you can see the price of the product next to it along with the product information and other similar descriptions. You can hover your mouse to an image in order to look at the product closer through its thumbnail.
- Making a purchase – convinced that is the right lawn ball equipment for you, clicking it will automatically add it to your cart. By entering your name and the shipping address, you also need to choose on the payment options like using a credit card for the transaction or paying the item by cash on delivery (COD). Also, a shipping or logistics fee is included in your bill. Lastly, a trace or tracking number is given to you for follow up and for you to know where your parcel is located in real time.